Local Search Statistics
• 97% of American internet users use the internet to shop and…
57% “shop online, purchase offline” (NPD Group)
• 90% of online commercial searches result in regular store purchases (proprietary research / comScore)
• 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP / comScore)
• 80% of budgets are spent within 50 miles of the home (DMA / proprietary)
• 74% of internet users perform local searches (Kelsey Group)
• 73% of online activity is related to local content (Google)
• 66% of American use online local search, like Google local search to locate local businesses (TMP / comScore / proprietary average)
• 61% of local searches result in purchases (TMP / comScore)
• 54% of Americans have substituted the internet and local search for phone books (comScore networks)
• 35% of all searches are local (DM News)
• 25% of internet searches have a purely local, commercial focus (Kelsey-Bizrate)