Archive for Uncategorized
Local Search Directories
The first step is to submit your site to the local search engines. The search engines will display your complete information on maps and local searches
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Google Local Business The leader in local search. Complete a full listing and monitor your complimentary stats. Monitor your citations and keyword searches. |
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GetListed.org A great place to start your local search optimization. Check the status of your site in the major local search directories. Check your score to track your progress. |
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Yahoo local search |
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AOL local |
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Universal Business Listing |
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Bing Local Search |
2ND TIER
Internet Yellow Pages
Review Sites
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BeanPool | A good review site that reviews restaurants |
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OpenList | web directory and review site |
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Web Development Basic Packages
keyword-research-guideThe Basic Package will bring you a full presence on the Internet.
Includes:
- Purchase a domain
- Setup website hosting
- Install a new website using one of our custom templates
- Create a custom account at Constant Contact
- Submit your site to all local search engines
- Submit your site to review sites
The Enhanced Package
Includes:
- Everything in the Basic Package
- Search engine optimization to raise your website presence in organic search engines
- Link building campaign
The Premium Package
Includes:
- Everything in the Enhanced Package
- PPC (pay per click) Campaign where you only pay us for leads we generate. If we aren’t successful then we incur the cost of the campaign.
How Does Local Search Help Me?
Finding new customers is the new blood of business. Finding them is the hard part. Previously , the print yellow pages and local print advertising was the way to find new local customers. But, the world has changed.
Increasingly, the world is searching online for everything. If you do not have a web presence and your competition does, then you are starting behind the eight ball. Your competitor is gaining exposure while you are sitting in the dark. New customers are finding him and not you.
How Do You Catch Up?
- Establish a web presence. Have a website developed. It is not that expensive anymore.
- Submit your site to all relevant directories and local search engines. This will raise your exposure.
- Actively pursue building the website presence by gaining links
- Get your customers to give positive reviews on rating sites.
- Consider online advertising to target your local customer.
If you follow these steps, then local clients will find your business and the online exposure will increase your presence.
What is Local Search?
The Internet has continued to grow since its inception. First, it was a new porthole of shopping and information. But, the problem has always been sorting though the data to find what you are looking for in the first place.
Google revolutionized the web. It designed an algorithm that sorted the web and brought to you the most relevant possible answer to your question. The primary answer was following the links and finding the nodes of information. A node is a hub of activity. It is similar to a town center. All the roads lead to the town center and that is where the most activity occurs. Google followed the roads or links and found the specific town center that most answers your inquiry.
Google does not do this out of the goodness of their heart. They knew if you could answer any question with a specific answer and not waste time then people would keep coming back. Google then turned their search portal into an information machine. Advertisers can now target a specific ad for specific audience.
For example, an advertiser for an auto parts dealer could erect a billboard along a major highway to lure customers to its store. It would receive tremendous exposure. But it would not be very targeted. But what if you get could get an ad for your auto parts dealer in front of someone who is actively looking for information about auto parts. When you type in auto parts dealer Chicago il on Google.com, Google returns an answer to you question and also targeted ads. Placing a targeted ad to an active customer results in the most conversions. It is your best chance to obtain a new customer.
Search engines have evolved to capture local search inquiries. They noticed some important trends.
- 30% of all search inquiries are by local consumers.
- 70% of all households consult the web.
- 85% of yellow page users also use online searches.
- 33% growth rate in local searches last year.
Local businesses need to find the customers and the customers are online. Learning how to find them online is now more important than ever.